James Wu

James Wu is a seasoned brand strategist and the Founder of Studio Tomo, a branding and communications collective based in Brooklyn, New York. With over 20 years of experience, he specializes in helping organizations articulate their identity, mission, and unique value propositions. His work aims to empower leaders who are committed to fostering a more just, fair, and interdependent world.12

Professional Background

• Founder and Managing Director at Studio Tomo (March 2015 - Present)

  • Studio Tomo collaborates with a diverse range of mission-driven organizations, including notable entities like Duolingo, Acumen, and the Natural Resources Defense Council. The collective comprises independent strategists, designers, writers, publicists, and marketers.12

• Freelance Strategy Director at Briteweb (January 2020 - May 2021)

  • In this role, he contributed to various strategic initiatives within the organization.1

• Interim Communications Director at Project Evident (August 2018 - September 2019)

  • Wu was responsible for establishing the organization's strategic communications plan and enhancing its brand integrity.1

Achievements

James Wu's work has garnered recognition from influential figures and organizations. His rebranding efforts for Acumen received accolades from Richard Branson and Seth Godin, among others. The campaigns he produced were featured across various major platforms like YouTube and ABC News, showcasing his effectiveness in building awareness and community engagement for non-profits.1

Wu's expertise lies in brand architecture, digital marketing, campaign strategy, and visual identity, making him a prominent figure in the branding landscape.2