James Williamson

James Williamson is a seasoned Marketing Technology professional with a wealth of expertise in various key areas. He possesses a strong background in customer experience strategy, program roadmap development, and team training related to marketing and merchandising. Along with his proficiency in a range of marketing technology stacks such as Sitecore XP, Kentico EMS, Marketo, Eloqua, HubSpot, and InfusionSoft, James has solid experience with CRM systems including Salesforce, Dynamics CRM, Sugar CRM, HubSpot, and Zoho CRM. His extensive knowledge and skills in eCommerce have seen him design and lead delivery teams on numerous enterprise B2C and B2B projects, showcasing his technical prowess in system integration, master data management, product taxonomy, merchandising strategies, and channel management. With over ten years of experience in business process optimization consulting, process automation, and continuous improvement program development, James has demonstrated his expertise in streamlining and enhancing operational efficiencies. He is also well-versed in designing and implementing intranet and extranet solutions to drive and support organizational development and change. As a thought leader in the industry, James shares valuable insights on marketing technology and related topics through his blog at www.buildabonfire.com/insights.