James Wilks

James Wilks is a prominent figure in the plant-based nutrition space, best known as the producer and star of the influential 2018 documentary The Game Changers. He is the Founder and CEO of FȲTA, a company that specializes in plant-based protein products designed to enhance athletic performance and overall health.

Background and Career

• Professional Fighter: Before his venture into nutrition and film, Wilks was a professional mixed martial artist and a winner of The Ultimate Fighter.
• The Game Changers: The documentary he co-produced has been viewed by approximately 200 million people and advocates for plant-based diets, particularly among athletes.

FȲTA

• Launch: FȲTA was launched in June 2023, following two years of development. The brand focuses on creating sustainable, high-quality protein sources tailored for vegan and plant-based athletes.15
• Product Features: FȲTA's flagship product is a protein powder made from a proprietary blend of upcycled barley and lupini beans, providing 30 grams of protein per serving. This formulation is designed to be environmentally friendly, easily digestible, and rich in essential nutrients.13
• Nutrition Team: Wilks collaborates with a team of experts in nutrition and health to guide the product development process, ensuring that FȲTA meets high standards for quality and efficacy.14

Education

Wilks studied at Bournemouth University, which has contributed to his understanding of health and nutrition.2

In summary, James Wilks is leveraging his experience from The Game Changers to promote plant-based nutrition through his company FȲTA, focusing on innovative products that cater to the needs of athletes.