James Watson

James Watson is the Chief Marketing Officer (CMO) at The Glimpse Group, a company specializing in virtual reality (VR) and augmented reality (AR) solutions. Appointed in April 2022, he brings over 20 years of marketing experience, particularly in the immersive technology sector. Before joining The Glimpse Group, Watson founded XRTech Marketing, a consulting firm aimed at aligning XR products with market demands. He previously served as CMO at Immerse, where he significantly expanded its enterprise VR platform and established partnerships with major companies like BP and DHL.12

Watson's career began in traditional marketing roles with British Airways and Ogilvy, where he led digital marketing initiatives for clients such as Cisco and Philips. His expertise encompasses content marketing, performance marketing, digital media, and public relations. He is also active in the industry as a speaker at events and serves as Co-chair of the VRAR Association.1

In his role at The Glimpse Group, Watson is responsible for shaping the company's overall marketing strategy and enhancing its brand presence in a rapidly evolving market. He emphasizes creativity, strong business acumen, and passion for marketing as essential traits for success in his position.2