James Wallis

James Wallis is the Marketing Lead for Business and Commercial Banking at NatWest Group, where he has been instrumental in developing innovative marketing strategies and campaigns for over a decade. His role involves overseeing marketing efforts aimed at small and medium enterprises (SMEs) and enhancing the bank's engagement with its commercial clients.

Professional Background

• Current Position: Marketing Lead, Business and Commercial Banking at NatWest Group.
• Previous Roles: Wallis has held various marketing positions within NatWest, including Head of Content Marketing and Senior Marketing Manager for Innovation Brands and Products.15
• Experience: With more than 10 years in the industry, he has led several award-winning campaigns, such as the "Backing Business" initiative in collaboration with ITV. This campaign featured prominent personalities like Alison Hammond and aimed to support businesses during challenging times.12

Marketing Philosophy

Wallis emphasizes the importance of aligning marketing strategies with brand values and understanding social media trends to effectively engage with audiences. He advocates for a deep immersion in the evolving digital landscape to identify emerging influencers and trends that resonate with consumers.23 His insights also reflect a growing trend towards B2B influencer marketing, where personal branding plays a crucial role in business engagement.2

Personal Interests

Outside of his professional responsibilities, James Wallis runs his own podcast and photography business, showcasing his passion for content creation and media.1 He is also active on LinkedIn, where he shares insights related to marketing and the banking sector.4

Overall, James Wallis is recognized as a forward-thinking leader in marketing within the financial services industry, dedicated to fostering creativity and innovation in his team's approach to business banking.