James Thomas

James Thomas is the Global Director of Content & Production Technology at dentsu international. He plays a key role in leading creative technology initiatives and driving innovation within the company. Some key points about James Thomas include:

1. He heads up creative technology globally for dentsu and leads a major go-to-market offering called Content Symphony, which is a global production solution integrating dentsu's production, media, and CXM capabilities.3

2. James is responsible for curating the Adobe Creative Cloud module at dentsu and has been instrumental in implementing best-in-class deployment of Creative Cloud across the organization.1

3. He has worked on projects that showcase how technology, data, and AI can inform better creative decisions, such as using creative intelligence tools to optimize digital video content.1

4. James is actively involved in rolling out the Content Symphony platform, which includes tools like Adstream, Workfront, and Monotype Mosaic for content management and production workflows.1

5. He emphasizes the importance of using AI and technology to generate content, allowing creatives more time to focus on developing innovative ideas rather than manual iterations.2

6. James is passionate about leveraging new technologies to create custom experiences, platforms, and tools for clients, as evidenced by award-winning work like Scrolling Therapy and The Inflation Cookbook.2

7. He advocates for the strategic use of AI and technology to enhance creativity and efficiency in the advertising and marketing industry.23