James M Sims

James M Sims is a seasoned technology leader with extensive experience in the grocery retail and supply chain industry.1 He is currently the VP of IT and Strategy at Super Store Industries, a position he has held since February 2021.1 Prior to this role, Sims was the Principal and Consultant at Sims Solutions LLC from January 2018 to January 2021.1

Professional Experience

Sims Solutions LLC: As the Principal and Consultant at Sims Solutions LLC, James provided a range of digital marketing services for small and medium-sized businesses.1 His responsibilities included:

• Market analysis and opportunity identification
• Strategy definition and tactical planning
• Creative development and content creation
• Execution of social media and marketing campaigns
• SEO optimization and email marketing
• Marketing automation and performance measurement

Super Store Industries: In his current role as VP of IT and Strategy, James oversees:

• Technology infrastructure for dry and frozen grocery distribution services
• IT systems for dairy and beverage manufacturing processes
• Strategic planning and execution across the organization

Key Achievements

Throughout his career, James has made significant contributions to the retail technology sector:

• Pioneered contactless payments in stores (Apple Pay, Google Wallet, Android Pay)
• Implemented EMV and end-to-end payment encryption to improve security and reduce costs
• Achieved outstanding PCI audit results consistently
• Designed and implemented mobile and web-based customer loyalty programs
• Developed web-based contract management systems
• Led efforts to repurpose content management platforms for web use

James M Sims is known for his hands-on approach to technology leadership and his ability to drive growth and optimization in the retail and supply chain sectors.