James Siciliano

James Siciliano is a seasoned professional with a passion for discovery and developing innovative solutions.

With a background in advertising, marketing, and media analytics, James has held senior roles at various renowned agencies such as J. Walter Thompson, the Mars Agency, Doner, Stone & Simons, and Daniel Brian & Associates.

He has a profound understanding of the evolving marketing and media landscape, having embraced digital media early on in his career.

James specializes in integrated, consumer-centric strategic planning, focusing on the importance of understanding consumers' lifestyles, worldviews, and emotions in connecting brands effectively.

Currently, James provides consultation on analytics, media strategy, brand re-introduction, and mentorship for the internal marketing team at the Big Boy Restaurant Group LLC.

Throughout his career, James has worked with a diverse range of clients, including international, national, and regional brands like Red Robin Gourmet Burgers, Lowe's Home Improvement, Citibank, and Bose Acoustics.

His expertise lies in solving challenges for small to mid-tier challenger brands, offering services that span advanced analytics, integrated media strategies, and building in-house media teams.

James Siciliano holds a Master of Arts in Communication and Advertising from Wayne State University and a Bachelor of Arts in Communication from Oakland University.

He is the founder of The Consultancy 360 and has previously founded Channels:360. Additionally, he has held executive positions at DBA Worldwide - Daniel Brian Advertising and Stone & Simons Advertising.