James Sciales is a seasoned communications professional with 25 years of experience in helping companies improve and protect the value of their brands. He believes in the power of authentic storytelling to achieve specific business goals and stands apart from rivals. James holds a BA in Communications from Fordham University and studied Communications at City, University of London.

James has held various leadership positions throughout his career, including Head of Communications at Tata Consultancy Services, VP of External Relations & Influencer Engagement, VP of Corporate External Relations, Director of Media Relations, Director of External Communications, Manager of Global External Communications at IBM, and Vice President at Shandwick.

James strongly advocates that companies must be proactively positioned as relevant to individuals, even B2B companies that do not sell to consumers. He asserts that communication is a critical component of integrated marketing, especially today when opinions are spontaneously formed on social media.