James Sampson

James Sampson is a seasoned professional with a strong background in programmatic marketing and strategic partnerships. With over eight years of experience in leading roles at DataXu and Nokia, James has demonstrated an in-depth understanding of disruptive technology and its transformative effect on brands and agencies. He played a key role in establishing DataXu's regional headquarters in Singapore and spearheaded the company's expansion in the Asia-Pacific region, enabling multinational marketing professionals to launch programmatic campaigns globally. Prior to DataXu, James managed Nokia Interactive's global strategy, focusing on new business models and emerging technologies to drive alternative monetization opportunities for devices and services. James also co-founded Enpocket, a prominent player in the mobile advertising industry acquired by Nokia.