James Royal-Lawson

James Royal-Lawson, an economist by education with a strong background in digital, has been active in the fields of user experience, analytics and optimization for the past two decades, working with a diverse set of Swedish and international organizations. As the founder of Beantin AB, James analyses websites, provides actionable advice, produces and tests interaction designs, coaches and conducts seminars on analytics and research-driven design, and bridges the gap between digital roles. He works holistically, pragmatically, and human-centered, providing expertise in usability, user experience, analytics, optimization, and podcasting. His competence areas include usability and user experience, analytics, and optimization, while his professional background features positions such as Senior Web Communications Consultant at Weekend Webbutveckling AB, Visual Basic Programmer/Analyst at Select Legal Systems Limited, and Digital Media Manager at Ericsson. As a Podcaster at UX Podcast, Steering Committee Member, UX-Designer Course at STI - Stockholm Institute of Technology, and UX Product Development - Lecturer, 'Validate Quantitative' at Berghs School of Communication, James has shared his knowledge and expertise with audiences worldwide.