James Norris

James Norris is the Founder and CEO of Upgradable, a company established in January 2018 that focuses on applied research to enhance human flourishing through emerging technology, behavioral science, and applied rationality. Upgradable offers a unique approach to life optimization by providing personalized coaching and support to help clients achieve their highest value goals. The company aims to systematically "upgrade" various aspects of clients' lives, emphasizing cost-effectiveness and alignment with individual values.13

Background and Experience

• Education: Norris graduated from the University of Texas at Austin with a triple major and quadruple minor. He has dedicated over 20 years to self-improvement and entrepreneurship, starting his first venture at age six.25
• Previous Roles: Before founding Upgradable, he co-founded several initiatives, including:
  • Effective Altruism Global: A conference series aimed at maximizing social impact through evidence-based actions.
  • Self Spark: A company focused on making behavior change significantly easier using behavioral science.12

Norris has also been involved in various other organizations aimed at social innovation and effective altruism, showcasing his commitment to creating positive change in the world.25

Philosophy and Vision

Norris's work is driven by a belief in the potential for technology and science to facilitate personal transformation and societal improvement. His approach combines rigorous research with practical applications, making life optimization accessible to a broader audience. He emphasizes ethical considerations in upgrading human capabilities, particularly in the context of advancements in artificial intelligence.134

Through Upgradable, he has helped clients achieve significant milestones, including building startups valued at over $1 billion and resolving complex personal challenges.13