James Murfin

James Murfin is the CEO and Co-Founder of Juice Serve, a California-based startup that specializes in computer vision and AI technology for electric vehicle charging.12

Professional Background

Murfin's company, Juice Serve, offers a platform that uses advanced computer vision to identify unique vehicles and initiate charging sessions without the need for physical payment devices or apps.1 This technology is designed to work with any make and model of EV, making the charging process as seamless as possible.1

Recent Developments

In September 2024, Juice Serve partnered with Revel, a Brooklyn-based electric mobility and infrastructure platform, to integrate their automatic charging technology across Revel's public fast charging stations in New York City.1 This partnership aims to demonstrate how EV charging can be as effortless as unlocking a phone with facial recognition.1

Education and Location

Murfin received his education from Imperial College London.4 He is currently based in Sunnyvale, California.3

Professional Network

On LinkedIn, Murfin has over 500 connections, indicating a substantial professional network in the tech and sustainability sectors.4

James Murfin's role at Juice Serve involves leading the company's mission to revolutionize electric vehicle charging experiences through innovative technology solutions. His work focuses on making EV charging more accessible, efficient, and user-friendly for drivers and fleets alike.2