James Meldrum

James Meldrum is a prominent figure in the organic kids' food industry, co-founding Whole Kids in 2005 to revolutionize children's nutrition with certified organic products in Australia.

Whole Kids is renowned for being the first Australian kids' food company to attain B Corp certification, reflecting the commitment to ethical sourcing, production, and marketing of food for children.

James Meldrum's passion for children's well-being extends beyond business, as evidenced by his involvement in community-driven initiatives like providing breakfasts to children in Cambodia and co-founding One Percent for Our Kids.

His entrepreneurship extends to creating Parents2020, a platform focused on empowering families to combat climate change pragmatically.

With a rich educational background including an MBA from Georgetown University and the University of Melbourne, along with specialized expertise in marketing, business strategy, and conscious capitalism, James Meldrum is at the forefront of purpose-driven leadership in the business world.

Throughout his career, he has held key roles in notable organizations such as Whole Kids, Parents 2020, Leadership Victoria, and Environment Victoria, showcasing his commitment to social responsibility and sustainable practices.

James Meldrum's contributions to the industry have been widely recognized through awards and accolades, underscoring his impact on the organic food sector and conscious business practices.

His diverse skill set encompasses brand strategy, values-based businesses, and social entrepreneurship, positioning him as a thought leader in driving positive change through innovative and sustainable solutions.

For more insights into his work and initiatives, visit James Meldrum's blog at www.jamesmeldrum.com and explore the offerings of Whole Kids at www.wholekids.com.au.