James Masterton-Smith

James Masterton-Smith is an accomplished Sales Operations Director who has transitioned from the computer hardware industry to software, boasting expertise in Business Planning, Analysis, Sales, Management, SaaS, and Start-up Strategy.

With a strong educational background, James Masterton-Smith holds a BSc from the University of Reading and pursued a Global MBA in Finance at the prestigious Alliance Manchester Business School.

Throughout his career, James Masterton-Smith held key roles at renowned organizations including Director Sales Operations at Couchbase, Sales Operations Manager at Nest, and various positions at Apple in Demand Forecasting & Analysis, and Sales Operations Channel Analysis.

James Masterton-Smith's proficiency in managing sales operations, coupled with his analytical skills and strategic acumen, has been honed through his diverse experience across different functions within industry-leading companies.

He specializes in software as a service (SaaS), demonstrating a deep understanding of market dynamics and the competitive landscape.

A distinguished graduate from Alliance Manchester Business School, James Masterton-Smith exemplifies a sales operations professional with a robust skill set tailored for the contemporary business environment.