James Long

James Long is an Online Product Manager at Morrisons, a major UK supermarket chain. He is responsible for overseeing the development and management of digital products that enhance customer experience and streamline online shopping processes. His role involves collaborating with various teams to ensure that the digital offerings align with customer needs and business objectives.

Long has a background in product management, characterized by strong communication and negotiation skills. He has successfully led projects that focus on improving online functionalities, such as the development of new apps and enhancing website usability to better serve customers. His work is part of Morrisons' broader strategy to leverage technology for improved customer engagement and operational efficiency.12

Additionally, Long's expertise includes a focus on data-driven decision-making, which is critical in a competitive retail environment where customer preferences are continually evolving. His contributions are vital as Morrisons expands its online presence, particularly through partnerships with platforms like Amazon, which have significantly increased the supermarket's reach during recent years.1