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James Li
Stories Ranking at Snapchat
James Li is the Head of Stories Ranking at Snap Inc., a position he has held since March 2023. In this role, he leads the Stories Content Quality and Recommendations Ranking group, which focuses on both Friend Stories and Non-Friend (Discover) Stories. His work involves large-scale personalization, improving content ecosystems, and enhancing the overall user experience on the platform.1
Before his current role at Snap Inc., Li served as an Engineering Manager in the Content Understanding team at Snap, where he led a team of machine learning and backend engineers. His previous experience includes significant roles at Facebook, where he managed teams focused on ranking and machine learning for News Feed, contributing to improvements in user sentiment and reducing harmful content.1
Li holds a Ph.D. in Statistics from Cornell University and a B.A. in Statistics, Applied Mathematics, and Economics from the University of California, Berkeley. His expertise spans machine learning, backend engineering, and content understanding, making him a key figure in enhancing content delivery and user engagement at Snap Inc..1