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James LaCroix
Product Design Director at Braze
James LaCroix is a seasoned design leader, people manager, and product partner known for growing high-performing product design teams with a customer-centric focus.
With a diverse entrepreneurial background in Business Strategy, Product, Engineering, and Design, James excels at driving impactful cross-functional initiatives benefiting both customers and businesses.
James LaCroix's leadership style prioritizes team well-being, partnerships, customer satisfaction, and the quality of work, fostering the development and success of large-scale teams and individuals.
Educationally, James studied Graphic Design at Middle Tennessee State University (MTSU), Theology at Malone University, and Accounting at Kent State University.
He held various key positions in renowned organizations including Director of Product Design at Braze, Sr. Product Design Manager at Twitter, Product Design Manager at Twitter, Staff Product Designer at Twitter, Senior Product Designer at Twitter, and Product Designer II at Twitter.
In addition to his corporate roles, James LaCroix has also shared his expertise as an Adjunct Professor of Design at Lipscomb University and established himself as a Designer & Founder at LaCroix Design Company, Creative Director at Soapbox Branding, and Creative Director at MM Merch.