National Taiwan University

VP, Marketing Technology & Data Engineering at NE Digital

Develop enterprise data infrastructure and warehouse strategy and lead the implementation across 6+ business units. Lead teams to support data analytic cross multiple business lines and industries such as e-commerce, grocery retail, loyalty, education and cooked food retail

NE Digital

Interim Group Head of Data Engineering

Build the team and develop marketing technology stack from scratch that empowers marketing automation, personalization and analytic across multiple business lines in Fairprice group, with the following area- CRM(email, SMS, app push notification). Lead the group to migrate to Salesforce marketing cloud with enhanced data architecture, better compliance and governance- Paid marketing(Google ads, Facebook/IG ads, Programmatic ads)- Marketing analytic(campaign and customer analytic)With capabilities such as:- Real time customer and product data to DSPs and CRM platforms- ML model driven personalized creative generation in an automated fashion - Paid marketing campaign creation at scale via API- Unified customer data warehouse and activation to DSPs- Automated campaign and customer analytic dashboards

VP, Digital Marketing Technology

- Head and manage operation of Jakarta office of over 20 people to strive for revenue and user growth of Indonesia and rest of APAC markets. - Lead global marketing technology initiatives such as first party data and second party data integration and auto-streamed as tailored audience to marketing network, cross device targeting, marketing feed generation and optimization, paid personalized app-re-targeting campaigns to improve operational efficiency and effectiveness. - Lead and execute the global marketing automation transformation within the company such as automating the whole Facebook app re-engagement campaign activity(reactivation, moving down funnel, cross sale) across all key markets and automating Google SEM keyword research and campaign creation for millions of product items across multiple language through close integration of company database/in-house intelligence/DMP with adwords/Facebook. - Serve as the lead and product manager for mobile app attribution & analytic platform such as apsalar, firebase and appsflyer- Direct and oversee co-marketing and content marketing activities within Asia Pacific- Lead global and local product team on evaluate, localize and deploy new product feature to Asia Pacific markets- Oversee key flight and hotel client accounts in APAC region

Wego.com

Head of APAC & Head of Global Marketing Technology

BWG is an invite-only network for senior executives across technology, media and telecom.  BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

BWG Strategy LLC

Advisory Board Member

General Manager - Indonesia

- Head all digital marketing and business development activities within North Asia (Taiwan, Hong Kong, Mainland China, Korea, Japan), and lead digital marketing activities in Singapore - Plan and execute marketing campaigns to drive online traffic and brand awareness, by means of SEM/SEO, social media, display advertising, affiliate and mobile app downloads across multiple platforms such as Google, Facebook, Baidu, iAds, Twitter and Sina Weibo- Develop business leads and partnerships with travel suppliers, affiliate partners, mobile app stores and strategic distribution partners in APAC- Successfully push app ranking to #1 on iOS in Taiwan and top 5 in rest of Greater China during 7.2015 and 12.2015

Regional Market Development Manager - North Asia

- Develop and implement Wego online strategy into Taiwan and Hong kong

Regional Market Development Manager-Taiwan&Hong Kong

CyberLink

Web Commerce Specialist

- Create and implement company SEO strategy to drive organic traffic and transactions- Lead 3 copy writers to optimize website content for Google and Yahoo, work with other channel managers to drive external link acquisition through targeted content creation and submission - Create and Implement keyword and backlink strategy with coordinating and reaching out bloggers and website partnership- Utilize internal and external tools like Raven tools, Search Metric and Majestic SEO to monitor and improve search performance - Drive 300% growth on organic search engine traffic, 600% growth on organic transactions- Manage all technical and analytic aspect of company newsletter, including coding eDM in HTML/CSS, managing delivery, create customer database, analyze performance to assist and improve channel manager's strategy- Manage and execute social media and online forums including Plurk, Blog and Yahoo knowledge forum and over 30 other online forums related to fashion or travel- Source, contact and close deals with several key affiliate partners to drive referral sales

ZALORA Group

SEO Lead & CRM Solution Manager

- Head a department with 13 people that provide international talent-hunting service to local enterprise- Conduct market research, cold call and attend industry event to source and close deals with business development leads- Phone call or send email to candidates who are judged to be eligible- Hold weekly meeting and training seminar to empower members's sales skills and monitor project progress- Launch reception programs to help successful candidates adapt to living in Taiwan, including creating city guide booklet, holding social events like study tour or party- Win best seller award in 2012 Winter National Annual Review, among 15 candidate committee

James Huang