Nanjing University

Brigham Young University

Strategic Business Leader

Pleasant Grove, Utah

- Directed all aspects of strategy and execution across functions from launch to steady state operations• Grew sales by 1,233% and enrollments by 355% within first 18 months• Owned product development strategy and systems implementation to optimize nation-wide fulfillment

doTERRA International LLC

Brazil Market Director

- Built and implemented CX capabilities at the international market management, sales and account management levels• Led cross-functional teams to define, manage and improve critical customer journeys• Provided insights (from the macro business level to the micro customer level) to support strategic decision making for Asia Pacific markets, including Australia / New Zealand, China, Hong Kong, Singapore / Malaysia and Taiwan  • Built business cases and managed prioritization of highest impact problems to solve based on customer data analytics

Asia Pacific Customer Experience Lead

- Directed China Account Manager team focused on sales growth and leadership development in China• Managed promotional programs including incentive trips, enrollment promos, Founders Club, etc.• Achieved results:  - Supported 290% growth in new leadership; 260% growth in sales and maintenance of 98% (CAGR over 3 years) enrollment growth  - Turned around customer dissatisfaction to satisfaction by (1) driving responsiveness, (2) meeting customers where they are by providing the right communication tools and (3) implementing a scorecard to focus account managers on the most important activities they control  - Developed, launched and adapted a local payment system that continues to grow  - Found new store locations in Guanghzou and Chengdu

China Sales Manager

- Managed New Market Development team focused on opening new markets in Asia and Latin America• Coordinated all aspects of cross-functional planning and execution to open doTERRA Singapore• Developed a data model to prioritize up-and-coming markets and focus resources

New Market Development Manager

- Supported over 150 Neighborhood Market and Express stores in the Central Division• Provided regular P&L and KPI analysis and insights to determine priorities and drive operational improvements• Facilitated category space best practice adoption to improve efficiency in the Neighborhood Market merchandise plan development life-cycle and helped eliminate a backlog

Walmart

Operations Manager: Neighborhood Markets & Small Formats

- Supported 7 Walmart Express and On Campus stores in the Central Division• Developed an operations KPI scorecard to benchmark and track performance and drive P&L improvement• Drove basket and traffic analytics to better understand shopping patterns and demonstrate the viability of small stores in the Walmart US fleet• Developed guidelines, job aids and weekly communications to improve front line associate operational excellence, accountability, fresh food execution and ultimately margin performance

Operations Manager: Walmart Express & On Campus

- Orchestrated Walmart Express and Walmart On Campus new store development and launch project management; results consistently at or above targets • Supported teams across 5 markets to develop, launch and test Walmart Express and Walmart On Campus, two small store formats designed to bring under-served customers easier access to Walmart's everyday low prices and great assortment• Managed Express cross-functional marketing and community engagement teams to enable our initial high profile store openings to achieve sales well over plan• Designed site selection filter to determine top store locations based on factors that showed the strongest correlations to sales

New Format Development Manager

Co-founded the China Business Club to provide a sustainable platform for developing a more robust China oriented career network in the Marriott School of Management.  Grew the club from nothing to a team of 7 committed leadership officers to a total membership of nearly 30 dues-paying students within 4 months.  Feel free to contact me if you are working in a China related industry and would like to contribute your expertise to the club, recruit BYU b-school grads with China skills, or if you would like to get involved in the club's next networking event.

BYU China Business Club

President

- Restructured commodity purchasing to leverage volumes, achieving over $700K in savings per year• Discovered high impact raw materials where actively managing inbound logistics could save over $500K

Celanese

MBA Intern

Full-time MBA student at the BYU Marriott School of Management studying supply chain, operations & general management• Awarded Eccles Scholarship for demonstrating promise in developing a career in international business• Performed entrepreneurial marketing audit for small technology company looking to penetrate Asian markets• Led student team in devising winning business case in a DOW Chemical consumer brand positioning competition• Led student consulting team in performing a global sourcing analysis for a flatware manufacturer.  Team identified a near-shore manufacturing base with a 10X lead-time improvement and 68% lower logistics cost, with a total cost profile similar to current manufacturing capabilities.

MBA Student

- Managed interagency team in trade talks with China’s Ministry of Construction, paving way for U.S. engineering firms to become licensed for multi-billion dollar China projects• Coordinated cross-functional team in lobbying Chinese government to grant U.S. company temporary export license, sparing the company costly contingencies• Developed viral marketing scheme for Study Abroad USA initiative, resulting in over 11,000 targeted web-video hits in the first 2 weeks at zero cost• Co-organized seminar that gave U.S. surety industry unprecedented access to China’s State Council• Orchestrated presentation creative teams for 3 speeches given by Secretary of Commerce

U.S. Department of Commerce

International Trade Specialist

Researched best practices for protecting trade secrets in China.  Published findings in a Jiangsu Province technical journal.

James Fowler