James Welham

James Welham is the Managing Director of bf1systems Ltd, a company based in Diss, England, that specializes in providing electrical equipment and parts for various sectors, including motorsport, luxury automotive, and aerospace industries. Under his leadership, bf1systems has garnered recognition for its innovative contributions, notably receiving the King's Award for Enterprise in 2024 for its advancements in motorsport technology, such as its tire pressure monitoring systems used in Formula 1 cars and steering wheels for luxury brands like Porsche and Aston Martin.134

Welham has been with bf1systems for a significant period, contributing to its growth and innovation. He emphasizes a company culture that values courage and fun, which he believes is essential for maintaining a competitive edge in the market.14 His educational background includes training from the Chartered Management Institute, and he has built a professional network of 388 connections on LinkedIn.23