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James Edwards
Senior Service Designer at Department for Environment, Food and Rural Affairs
James Edwards is the founder and CEO of Origin, a growth agency specializing in AI and machine learning for website search optimization.
Origin helps clients with account-based marketing, digital strategy and implementation, digital design and management, digital tools, and sales optimization.
With a background in service design and user experience (UX), James has held key roles in organizations like the Department for Environment, Food and Rural Affairs and the Ministry of Justice UK.
James challenges traditional marketing approaches and focuses on developing customer-centric strategies to drive tangible benefits for clients.