James Draper

James Draper is the Chief Executive Officer and Co-Founder of Virtual Sport Technology (VST), a sports marketing agency he established in 2023.13 Prior to founding VST, Draper was the founder and CEO of Bidstack Group plc, an in-game advertising platform.1

Career Highlights

Bidstack Group plc: Draper founded Bidstack and served as its CEO, developing the company's technology for delivering in-game advertising.5 Under his leadership, Bidstack partnered with major sports entities, including the Washington Commanders and the NFL's VR game "NFL Pro Era".1

Virtual Sport Technology: In 2023, facing challenges in the public markets, Draper made the decision to set up VST as a private company.1 This move was aimed at preserving shareholder value and capitalizing on the growing interest in Bidstack's technology from sports leagues and teams.1

Role at VST

As CEO and Co-Founder of VST, Draper continues to lead the company's strategic direction.2 VST has entered into a commercial partnership with Bidstack, gaining exclusive rights to provide access to Bidstack's proprietary video game content management platform to sports leagues, teams, and publishers.1

Personal Details

• Based in London, UK3
• Born in January 19824
• LinkedIn username: jamesdraperlinkedin2

Draper's experience in the gaming and advertising industries, combined with his entrepreneurial spirit, positions him well to lead VST in its mission to leverage gaming technology for sports marketing purposes.