James Deaker

James Deaker is an experienced executive currently serving as a Senior Advisor at McKinsey & Company.1 He has a background in analytics, ad marketplaces, and strategy.6 Deaker previously worked at Yahoo for 12 years, leaving the company in January 2023.2 He holds a degree from Stanford University.1

Since leaving his traditional corporate role, Deaker has transitioned to a more flexible work environment, which led him to reconsider his approach to time management.3 He frequently shares insights on LinkedIn about various topics in the ad tech and analytics space, including:

1. Ad Tech Waterfall concepts4
2. Non-programmatic pricing attributes in managed environments5
3. Rate cards in advertising6
4. Incremental Return on Ad Spend (iROAS)7

Deaker's expertise spans areas such as yield management, revenue operations, and leadership in analytics and ad marketplaces.68 His posts on LinkedIn demonstrate his ongoing engagement with industry trends and his commitment to sharing knowledge in his field of expertise.