James Davidson

James Davidson is the Influencer Relations Manager at Twitch, where he has been instrumental in managing partnerships with influencers and brands within the gaming and digital talent sectors. With over 10 years of experience in artist and influencer relations, he has a strong background in both music and gaming/esports industries.1

In his role at Twitch, Davidson operates in a dual capacity: he engages in pre-sale activities, which involve educating brand partners about Twitch and its influencer ecosystem, and post-sale activities, where he facilitates partnerships between influencers and brands.1 This includes negotiating contracts, casting talent, and activating campaigns, making him a key figure in the influencer marketing space.1

Davidson is based in Los Angeles, California, and has previously held positions that further developed his expertise in influencer relations.23 His insights into the evolving digital landscape highlight the rapid growth of influencer marketing, which saw a significant increase of 31% in 2021 alone.1