James Cummings

James Cummings is a digital engagement strategist and UX professional with extensive experience in the tech and design industries. He currently serves as the UX Lead at RFLCT, a position he has held since January 2022.1

Career Highlights

• Digital Engagement Strategist at JamesCummings.design (2017 - Present)
• Partner, Head of Customer Experience at Bajibot (2020 - Present)
• UX Lead at RFLCT (January 2022 - Present)

Professional Background

James has a strong background in user experience (UX) and digital applications. His career has focused on disrupting the health and wellness space by designing and building engagements that empower individuals and patients through personal information and actionable data.1

Areas of Expertise

• Product Design
• Digital and Integrated Strategy
• Interaction Design
• User-Led Innovation
• Behavioral Economics

Previous Roles

• Partner at Off-Piste Partners, LLC (2015 - 2019)
• Director of Growth Strategy at Makeable LLC (2015 - 2018)
• Account Director at invōk brands (2012 - 2013)
• Strategy and Business Development Manager at Curran & Connors, Inc (2006 - 2011)

Education

James studied Business Administration with a focus on Marketing and Graphic Design at Fordham University. He also attended New York University's Leonard N. Stern School of Business.1

Throughout his career, James has demonstrated a commitment to leveraging technology and design to create innovative solutions in various industries, with a particular focus on health and wellness in recent years.