James Cummings

James Cummings is an accomplished data-driven marketing leader with a wealth of experience leveraging data to drive business outcomes across multiple continents. With a Bachelor's degree in Sociology from the University of Birmingham and a Master's degree in Business Analytics from New York University, Leonard N. Stern School of Business, James brings a diverse set of experiences to the table. His career spans numerous roles, including brand strategy, product management, segmentation, trade and shopper marketing, and consumer insight generation. He has worked for companies such as Anheuser-Busch InBev, MasterCard, and Energizer Personal Care, and he currently serves as Global VP, Data, Analytics & Insight at Mars.

As a persuasive communicator, James has a knack for inspiring stakeholders to take action. He is an expert in using big data and advanced analytics in marketing strategies to increase revenue, improve ROI, and enhance brand equity. He is skilled in advertising, predictive analytics, syndicated data analysis, marketing mix modeling, and brainstorming/idea generation. His motivating leadership style has earned him glowing recommendations throughout his career.