James Colvin

James Colvin is a data and insights enthusiast with over 12 years of experience, specializing in data management, analysis, and visualization.

He excels at bridging the gap between business/non-technical users and technical teams, leading initiatives to define business/marketing goals, identify KPIs, and set up infrastructure for data collection and analysis.

James has a strong background in working with APIs, both extracting data from third-party APIs and developing REST APIs for project data needs.

His strengths lie in development processes, data management/cleaning, analysis (using SQL, Python, and Excel), data visualization (Tableau, Excel), digital tracking and measurement (Google Analytics, DoubleClick, Facebook Pixel), and translating data into actionable insights for business impact.

James holds a Master's degree in Market Research from the University of Georgia's Terry College of Business and a Bachelor's degree in Marketing and Management from Berry College's Campbell School of Business.

His professional journey includes roles such as I/S Team Lead at BlueCross BlueShield of Tennessee, Data Science Engineer II at the same organization, Director Analytics at ndp agency, Marketing Analytics Lead at ndp agency, Insights Manager at True North Custom, Market Research Manager at True North Custom, Marketing Scientist at The Marketing Workshop, Inc., Analyst at The Nielsen Company, Market Researcher at Hughes Telematics, Inc., and Graduate Assistant at the University of Georgia.