James Clarke

James Clarke is a senior executive at PepsiCo, currently serving as the Sr. Director of Digital Marketing and Social Media for PepsiCo Foods North America.12 He is a self-described "serial intrapreneur" who operates at the intersection of creativity and disruptive technology.1

Career at PepsiCo

James has been with PepsiCo since 2015, progressing through various roles:

1. Sr. Director Digital & Social (September 2021 - Present)

   • Leads PepsiCo Foods North America's Digital Marketing and Social Media capabilities
   • Oversees brand websites, social media strategy, CRM/content marketing, and more for 26 brands
   • Manages a team of 31 marketing professionals across North America2

2. Sr. Director Media Strategy & CRM (February 2019 - September 2021)

   • Managed media activation, strategy, planning, and measurement
   • Oversaw a team of 8 professionals2

3. Sr. Digital Marketing Manager (June 2015 - September 2017)

   • Led Digital and Social Media Marketing strategy for PepsiCo Foods Canada brands
   • Launched the Tasty Rewards CRM/Loyalty program
   • Founded and chaired PepsiCo Canada's Social Media Governance Council2

Expertise and Responsibilities

James's expertise spans various areas of digital marketing and social media:

• Brand websites and microsites management
• Social media strategy and activation
• CRM and content marketing
• First-party data acquisition
• SEO/SEM
• Digital asset management
• Media strategy and planning
• Influencer marketing
• Consumer data strategy12

Previous Experience

Before joining PepsiCo, James held progressively senior roles in marketing and digital media at:

• Kraft Foods Group
• Maple Leaf Foods12

James Clarke's LinkedIn profile can be found under the username james-clarke-60108716, where he shares insights and updates about his work in the digital marketing and social media space.23