James Cho

James Cho is a seasoned marketing leader currently serving as the VP of Marketing, Growth at EarnIn, a position he has held since December 2022.2 With a focus on data-driven analytical marketing strategies, James has a track record of helping businesses expand and achieve growth through effective marketing techniques.

James's expertise spans various areas of marketing, including:

• Growth Marketing
• Performance Marketing
• Paid Marketing
• Product Marketing
• DTC and e-Commerce
• Media Planning and Optimization
• Customer Segmentation
• Lead Generation
• Customer Acquisition and Retention
• Martech Planning
• Team Building

Prior to his role at EarnIn, James held notable positions such as:

• VP of Marketing & Growth at Haus.com
• Head of Marketing for Consumer Electronics at Walmart eCommerce
• Acquisition and Online Grocery Marketing Lead at Walmart eCommerce
• Senior Manager of Customer Acquisition & Retention at SmartThings12

James has a diverse educational background, holding:

• MBA in General Management and Leadership from NYU Stern School of Business
• MA in Communication Arts with a specialization in Media Management from New York Institute of Technology
• BS in Biochemistry from the University of Delaware

Throughout his career, James has demonstrated his ability to build successful marketing strategies, implement innovative solutions, and foster strong team dynamics to achieve business objectives.2