James Cho

James Cho is a seasoned marketing leader and business operator with a focus on data-driven analytical marketing strategies. He has a track record of assisting both small and large businesses in expanding their operations and achieving growth through effective marketing techniques.

With expertise in various areas of marketing such as Marketing Strategy and Planning, Growth Marketing, Performance Marketing, Paid Marketing, Product Marketing, DTC, e-Commerce, Media Planning and Optimization, Attribution, Customer Segmentation, Lead Generation, Customer Acquisition, Customer Retention, Martech Planning, and Team Building, James brings a holistic approach to driving business success.

James holds an MBA in General Management and Leadership from NYU Stern School of Business, an MA in Communication Arts with a specialization in Media Management from New York Institute of Technology, and a BS in Biochemistry from the University of Delaware, showcasing his diverse educational background.

Throughout his career, James has held key positions at reputable organizations such as EarnIn, Haus.com, Walmart eCommerce, SmartThings, George Washington University, Porter Novelli, Clinton Foundation, and Fly Communications, where he honed his skills in marketing, customer acquisition, and retention.

His experience ranges from serving as the VP of Marketing, Growth to roles in Acquisition Marketing, Consumer Electronics, Online Grocery, and Digital Consulting. James has a proven track record of building successful marketing strategies, implementing innovative solutions, and fostering strong team dynamics to achieve business objectives.