James Caroll

Owner LV Wood, Co-Owner Old Souls, Co-Owner Barber & Brew

James Caroll is a seasoned entrepreneur and business owner with a rich background in the wood flooring industry.

Starting his journey in Italy, James and his father ventured into the world of wood flooring as agents and importers, eventually representing top companies in North America.

Their venture led to the creation of Legno Veneto, a company specializing in high-end wood materials from Italy and the USA, which later transformed into LV Wood and became a leading specialty wood flooring firm in America.

As the head of marketing, branding, and daily sales at LV Wood, James played a pivotal role in its growth and success, while his father managed large project sales and administrative tasks.

James relocated to NYC to establish a showroom for LV Wood, which now serves as the company's headquarters, with operations and sales staff still based in Buffalo NY.

Transitioning to a new chapter, James and his wife founded Old Souls in Cold Spring, focusing on outdoor lifestyle products and fly fishing.

At Old Souls, James shares buying responsibilities with his wife, oversees brand direction, marketing, and leads the fly fishing program, offering trips to remote locations worldwide.