James Buchanan

Co-founder at hidden strategy

James Buchanan is a strategist and researcher with a rich background spanning over 20 years. His expertise lies in helping organizations understand market dynamics and develop innovative solutions that captivate customers while driving business growth.

With a diverse portfolio that includes collaborating with industry leaders and startups in sectors such as FMCG, fashion, insurance, fintech, telco, retail, ecommerce, health-tech, and hospitality, James brings a breadth of experience to the table.

James Buchanan holds an MSc in Media and Communications from The London School of Economics and Political Science (LSE) and a BSc in Physics and Philosophy from Durham University, showcasing a unique blend of analytical and creative thinking in his approach to problem-solving.

Throughout his career, James has held key positions at reputable organizations such as hidden strategy, Designit, Aviva, Razorfish, phenomenon, SapientNitro, Iris Concise, Future Foundation, and Graduate Promotions. His roles have ranged from Co-Founder and Co-MD to Strategic Design Director, Head of Strategy, and Senior Strategist, demonstrating his versatility and leadership capabilities across various levels of management.

James Buchanan's contributions span strategic planning, digital design, product development, and next-generation propositions, highlighting his proficiency in conceptualizing and executing projects that drive competitive advantage and enhance customer experiences.

His extensive professional journey is a testament to his commitment to delivering value to organizations by leveraging his strategic insights and research skills to navigate complex market landscapes and deliver solutions that resonate with target audiences.

James Buchanan's academic background coupled with his hands-on experience across multiple industries positions him as a sought-after expert in strategic innovation and market-driven solutions. His ability to blend theoretical knowledge with practical application makes him a valuable asset in driving business success and staying ahead in dynamic market environments.