James Begley

James Begley is an accomplished entrepreneur, former professional athlete, and the founder and CEO of PickStar, Australia's premier marketplace for booking sports stars for events, marketing campaigns, and fan experiences.

Additionally, James is the driving force behind Vlast, a prominent global software provider catering to leagues, clubs, and teams for player appearances and activations, solidifying his position as a leader in the sports industry.

Teaming up with AFL legend Matthew Pavlich, James co-created an innovative online platform that has facilitated over 1000 deals with major Australian brands, charities, schools, clubs, and fans, showcasing his knack for business and strategic partnerships.

James aspires to democratize access to high-profile individuals globally, with PickStar already making significant strides across Australia, particularly in New South Wales, Victoria, and Perth, while maintaining its headquarters in Adelaide.

Aside from his entrepreneurial ventures, James has a rich background in corporate leadership and development, having founded Tract Group, where he assisted prominent organizations like Mirvac, Landcorp, and Bendigo Bank in maximizing their team's potential and cultivating emerging leaders.

Drawing from his experience as a professional AFL player for seven years, James combines his passion for high performance with his expertise in business, evident in his multifaceted career journey.

Moreover, as a co-host of Rooster Radio, a renowned podcast focused on business, entrepreneurship, and leadership, James has engaged with numerous influential figures in Adelaide, showcasing his commitment to sharing insights and fostering dialogue in the business community.