James Bailey

James Bailey is the Chief Executive Officer of iProspect UK, a prominent digital marketing agency within the dentsu network.1 With a career spanning over a decade at dentsu, Bailey has held various leadership positions before assuming the role of CEO in 2020.1

Professional Background

Bailey's expertise lies in delivering cutting-edge media services and integrated marketing communications. He oversees operations for high-profile clients such as Netflix, Carlsberg, Next, Kering, Sage, BMW, and eBay.1 Under his leadership, iProspect focuses on systematic experimentation to improve media outcomes, blending performance marketing with broader media capabilities.1

Career Trajectory

Before his current role, Bailey worked at WPP media agencies Maxus and MEC.1 He began his career in search marketing and ad operations at The Search Works & TradeDoubler, building a strong foundation in digital marketing.1

Recent Developments

In January 2024, Bailey briefly stepped away from a broader role as Dentsu Media UK CEO, which he had held on an interim basis for eight months, to return to his position as CEO of iProspect UK.24 This move demonstrates his commitment to iProspect and his expertise in the performance marketing sector.

Leadership and Influence

As iProspect's UK CEO, Bailey is a key figure in dentsu's leadership structure, sitting on both the dentsu Media Executive Leadership Team and the Senior Leadership Team of dentsu UK&I.1 He is known for his measured approach, talent in digital marketing, excellent client handling skills, and ability to deliver on promises.3

James Bailey leads iProspect operations across five locations in the UK, overseeing services for over 160 clients with a wide range of media, digital, performance, and specialist services.6 His leadership has been instrumental in the integration of iProspect and Vizeum's UK operations, creating a new, more comprehensive proposition for clients.57