James Ashworth

James Ashworth is the Vice President of Customer Care at Southwest Airlines, a position he has held since February 2019.13 With nearly three decades of experience in the airline industry, Ashworth has dedicated his career to both aviation and advocacy for the visually impaired community.14

Career Highlights

Airline Industry Experience:: Ashworth's journey in the airline sector began in 1994 with ValuJet.2 His passion for aviation was influenced by his father's career at Eastern Airlines, which exposed him to the industry from a young age.2

Southwest Airlines::

• Joined Southwest through its acquisition of AirTran Airways in 20102
• Currently leads the Customer Engagement and Customer Support and Services Departments1
• Responsible for implementing strategies to improve service quality and customer satisfaction1

Personal Background

Visual Impairment:: Ashworth has rod-cone dystrophy, a condition that has led to progressive vision loss throughout his life.1 This personal experience has shaped his leadership style and advocacy efforts.

Advocacy Work::

• Active member of the Foundation Fighting Blindness Dallas Fort Worth chapter1
• Executive Sponsor for Southwest's ABLE Employee Resource Group1
• Spearheaded initiatives to employ blind and visually impaired individuals in Southwest's Contact Centers1

Leadership Philosophy

Ashworth believes his visual impairment has made him a better leader, stating, "I believe I'm a better leader because I have low vision".1 He emphasizes the importance of adapting to challenges and using them as opportunities for growth.

Technology Adaptation

To manage his work responsibilities, Ashworth relies on assistive technologies such as Fusion™ software, Apple products, and apps like Seeing AI and Aira Explorer.1

James Ashworth's career at Southwest Airlines and his advocacy work demonstrate his commitment to both the aviation industry and the visually impaired community, making him a unique and inspiring leader in his field.