James Aschberger

James Aschberger is a prominent executive in the retail and marketing sector, currently serving as the Global Chief Customer & Marketing Officer at Hästens Beds, a luxury bed manufacturer with a significant global presence. He has over 20 years of experience in brand and retail management, focusing on enhancing customer experiences and integrating technology with human interaction in retail settings.15

In addition to his role at Hästens, Aschberger is also the Founder and CEO of One.Thing.Less, a venture aimed at simplifying processes for businesses and consumers alike.2 His approach emphasizes the importance of human connection in retail, advocating for a balanced integration of technology to support customer engagement rather than replace it.1

Aschberger holds a degree from the University of St. Gallen, which has contributed to his strategic vision in both marketing and customer relations within the competitive landscape of retail.5 He is active on LinkedIn, where he shares insights on customer engagement and brand management.34