James Allen

James Allen is the visionary mind behind Media Disco and Extra, innovative platforms aimed at empowering businesses of all sizes in the advertising space.

Media Disco seeks to democratize access and purchasing power for smaller advertisers, mirroring that of industry giants, while Extra offers tailored services to assist rapidly growing brands in outsmarting their competition without outspending.

With over a decade of experience in strategizing and executing successful campaigns for clients spanning various industries such as CPG, Fintech, Airlines, and startups; James is well-versed in leading strategy teams and driving environmental initiatives at a global level.

James Allen's educational background includes a Certificate in Business Analytics from HBS Online at Harvard Business School, participation in the Marketing Week Mini MBA with Mark Ritson, and a BA in English Literature & Journalism from the University of the West of England.

Having held key positions at renowned organizations like Carat, Erwin Penland, TBWA HONG KONG, Saatchi & Saatchi, and dentsu international, his journey from a Copywriter at Saatchi & Saatchi to the Founder of Media Disco and Founding Partner at Extra showcases his evolution as a strategic thinker and a leader in the media industry.