Jamal Malik

Jamal Malik is a tech industry professional with a strategic background in sales transformation and business strategy. He is currently the Founder of Sales Advantage, a company focused on helping tech companies enhance their market positioning.12

Professional Background::

• Founded Sales Advantage in October 201824
• Previously served as Director of Global Sales Transformation at Microsoft from 2017-20182
• Has worked across multiple companies throughout his career, changing jobs approximately 10 times since starting work in 19993

Professional Expertise::

• Strategic thinker with expertise in business strategy development
• Specializes in benefits quantification and tactical execution
• Helps tech companies amplify their differentiation and position themselves as trusted advisors to customers1

His professional approach emphasizes understanding business value, particularly demonstrated in his work on Benefits Dependency Networks (BDN), where he focuses on helping organizations identify and communicate their core business benefits beyond simple cost savings.