Jakub Linowski is a seasoned UI (User Interface) designer and writer widely known for his evidence-based UI patterns. He is the founder and lead designer of Linowski Interaction Design Inc., with years of experience working in reputed organizations such as TD, Sensis, Sapient, and Devlin, where he served as an information architect or designer. Jakub has studied Master of Science in Design for interaction, Industrial Design Engineering at Technische Universiteit Delft, and Honours Bachelor of Design, Graphic Design at York University.

Jakub regularly shares insights and analysis from leading experimentation teams at Microsoft, Thomasnet, Backstage, Yummly, Elevate, Designlab, among others. His key areas of focus are encouraging design and growth teams to replicate each other's successes, analyzing UI changes experimented by leading companies like Netflix, Amazon, Airbnb, Bol, and Etsy, and promoting high-quality, reproducible UI patterns.

With his excellent analytical skills and background in UI design, Jakub has built a reputation as a reliable resource for growth-oriented teams seeking tested and proven ways to improve user experience. To further this reputation, he manages GoodUI.org, an online resource center that provides evidence-based UI recommendations and best practices.