Jakob Nordström is a driven, risk-seeking entrepreneur with a passion for e-commerce. He has a diverse background, starting as a professional golfer for the Swedish National Golf Team before founding Golfmeter.se, an online platform to book golf lessons. From there, he transitioned to sales roles at Söderberg & Partners and Dormy Golf & Fashion before becoming a junior consultant at Aon Hewitt.

Jakob continued to gain experience in the business world, serving as the Chairman of the Board for Unga Aktiesparare, a nonprofit organization that promotes investment knowledge and shares advice, and then as a partner manager for Startup Grind, a global community of entrepreneurs. He founded Lavendla, a platform that offers funeral and end-of-life services, and serves as its CEO.

Jakob has a diverse educational background, having studied social sciences/golf at Sweden's National High School of Golf, law at Örebro universitet, and business and economics at Handelshögskolan i Stockholm/Stockholm School of Economics.