Jakob Bechgaard

Jakob Bechgaard is the Director of E-Commerce & Digital Marketing at Knockaround, LLC, a company known for its affordable and stylish sunglasses. He has held this position since 2016, following his role as Digital Marketing Manager at the same company. Knockaround, based in San Diego, California, has gained popularity for its durable sunglasses and has been featured in various media outlets.12

Background and Education

Jakob Bechgaard has a diverse professional background that spans several roles since 2002. He began his career as a Warehouse Assistant and gradually moved into marketing and management positions. His educational qualifications include:

• Master of Social Science in Management of Creative Business Processes from Copenhagen Business School (2008-2011)
• MBA from California Polytechnic State University-San Luis Obispo (2009-2010)
• Bachelor of Arts in Marketing and Management Communication from Aarhus University (2004-2007)
• Additional certifications in Google AdWords and Google Analytics, among others.23

Professional Journey

Before joining Knockaround, Bechgaard worked in various marketing roles, including:

• Marketing Manager and Senior Marketing Specialist at FMT Consultants (2012-2016)
• General Manager at Music Association Vesterbro (2007-2009)

His experience encompasses both strategic marketing and hands-on management, making him well-suited for his current role at Knockaround.25

Current Role

In his capacity as Director of E-Commerce & Digital Marketing, Bechgaard oversees the company's online sales strategies and digital marketing initiatives, contributing to Knockaround's growth and brand recognition. The company has expanded its product offerings significantly under his leadership, including custom sunglasses options and limited edition releases.12

For more details about his professional background or to connect with him, you can find him on LinkedIn under the username jakobbechgaard.4