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JaKenna Gilbert
Digital Director, L’Oréal Nordics
JaKenna Gilbert is the Nordic Digital Director for the Professional Products Division at L'Oréal, where she leads digital initiatives for the Luxe division in Scandinavia. With a robust background in digital marketing, she has worked with prestigious brands across various industries, including beauty, fashion, and automotive, in major cities like New York City, Amsterdam, and Copenhagen.
Her career includes significant roles at leading companies such as Volkswagen, Audi, and The Estée Lauder Companies, where she developed impactful marketing campaigns. JaKenna's expertise lies in leveraging social media to enhance e-commerce experiences, focusing on paid digital media activities and e-commerce acceleration through owned platforms and partnerships with e-retailers.12
JaKenna's role at L'Oréal involves overseeing a team responsible for executing digital strategies, including launching local sites for key brands and implementing search strategies. She is also involved in integrating advanced technologies like augmented reality to improve customer engagement and product interaction.13
