Jake Richardson

Jake Richardson is the Head of Connected TV at Moloco, a company specializing in machine learning-powered performance advertising solutions. He joined Moloco in 2023 and has since been instrumental in shaping strategies for connected TV (CTV) advertising, focusing on the industry's shift from traditional measurement methods to outcome-driven metrics.

Professional Background

• Role at Moloco: As Head of Connected TV, Richardson oversees supply, demand, and product partnerships. He emphasizes the importance of quantifying the value derived from advertising investments, advocating for a move away from mere reach and frequency metrics to measurable returns on investment.13
• Previous Experience: Richardson has held various positions within the company, including Director and Senior Manager of TV Partnerships, which has equipped him with extensive knowledge in the advertising landscape.35

Industry Insights

Richardson is a vocal proponent of leveraging first-party data to optimize advertising strategies. He argues that advertisers have unique insights into their customers that can significantly enhance campaign effectiveness when harnessed correctly. His perspective is that the future of CTV advertising lies in demonstrating clear, quantifiable returns.12

Key Contributions

• Thought Leadership: He frequently shares insights on CTV strategies through webinars and interviews, highlighting the potential for performance marketers to thrive in this evolving space. Richardson notes that while competition exists, particularly among brand advertisers, there are significant opportunities for those who can adapt their strategies effectively.24
• Advocacy for Machine Learning: He asserts that machine learning is not just a trend but a fundamental component driving real-time optimization in performance marketing. This approach allows for continuous evaluation of ad effectiveness as impressions are served.12

Richardson's expertise positions him as a key figure in the ongoing evolution of CTV advertising, where accountability and measurable outcomes are becoming increasingly vital.