Jake Fuentes

Jake Fuentes

Jake Fuentes is the Co-Founder and CEO of Cascade, a startup that provided a no-code platform for non-technical teams to import, analyze, and visualize large data sets.23 He previously co-founded and served as CEO of Level Money, a personal financial management company that was later acquired by Capital One.35

Key Facts about Jake Fuentes

• Co-Founder and CEO of Cascade (2019-2023), a startup that raised $5.3 million in seed funding before shutting down2
• Co-Founder and CEO of Level Money (2012-2015), an award-winning personal finance app acquired by Capital One35
• Head of New Products for the Consumer Bank at Capital One after the Level Money acquisition3
• Serves on the Board of Directors of SaverLife (formerly EARN) and Making Every Vote Count1
• Graduated from Stanford University with a Bachelor of Science in Management Science and Engineering1
• Named to the Forbes 30 Under 30 list1
• Currently advises companies on M&A strategy through his consultancy Soundcheck14

In a recent article, Fuentes shared key lessons from Cascade's journey, including the importance of focusing on the best vertical use case for a horizontal product and the danger of letting your ideal customer profile (ICP) fray over time.26 Despite Cascade's early promise, Fuentes decided to pursue a "soft landing" for the company in 2023 due to a lack of clear path to breakout growth.2