Jairet Crum is a highly experienced Direct Response marketer, funnel optimization expert, and copywriter with a deep-rooted passion for driving sales of health & wellness products. With an undergraduate degree in International & Intercultural Communication from California State University-Sacramento, Jairet has traversed different roles and organizations over the years in pursuit of his marketing and creative goals. Currently, he serves as the Creative Operations Officer at Tried and True Media, where he helps some of the major players in the health & wellness industry turn products into sales through funnel optimization, story-driven creative testing, LTV modeling, and algorithmic ad buying. Jairet is a results-oriented marketer who maximizes ROI, and his product-focused approach to marketing has set him apart in the industry.