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Jaina Wald
Vice President, Marketing at Puratos
Professional Background
Jaina Wald is a seasoned marketing and communications professional whose diverse expertise spans multiple industries, including Consumer Packaged Goods (CPG), Emerging Technology, Media and Mobile, Clean Technology, and Data Security. With a profound understanding of brand strategy, marketing communications, and commercialization, Jaina has cultivated a dynamic career characterized by her ability to execute consumer-driven marketing campaigns from inception to completion. Her extensive experience is reflected in a proven track record of developing comprehensive marketing strategies that encompass conceptualization, planning, execution, measurement, reporting, and subsequent recommendations aimed at enhancing ongoing marketing effectiveness.
Throughout her career, Jaina has excelled in delivering thought leadership events specifically tailored for audiences in Fortune 1000 media and technology sectors. This aspect of her work highlights her ability to connect with influential stakeholders and create engaging platforms for discussion and innovation.
Education and Achievements
Jaina Wald's educational foundation is rooted in her outstanding academic achievements. She graduated with honors from Washington University in St. Louis, where she earned a Bachelor of Arts degree in English and Spanish. Her thirst for knowledge drove her to expand her horizons and experience international collaboration, leading her to participate in an immersive program at the prestigious Pontificia Universidad Católica de Chile in Santiago, Chile. This exposure further enriched her multilingual capabilities and deepened her understanding of global business contexts.
Jaina also pursued advanced studies at Rutgers, The State University of New Jersey, where she earned her Master of Business Administration (MBA) degree, focusing on Global Business & Management and Business Strategy at Rutgers Business School. This advanced education equipped her with critical business acumen and strategic insight, which she has effectively integrated into her professional practice.
Career Trajectory
Over the years, Jaina has held various influential positions in her field, particularly at Puratos, a global leader in the bakery and patisserie industry. At Puratos, she has advanced through several key roles, including Vice President of Marketing, Interim Head of US Marketing, Senior Product Marketing Manager, and Product Marketing Manager. In these positions, Jaina has spearheaded marketing initiatives that drive brand recognition and consumer engagement.
Her earlier career at Campbell Soup Company provided her with a solid foundation in brand management, where she served in multiple roles, including Senior Associate Marketing Manager for Meals & Sauces and Senior Associate Brand Manager for Restaurants. Her journey began with an Associate Brand Manager internship, which paved the way for her ascent in the competitive landscape of marketing.
Additionally, Jaina has contributed her talents as a General Partner and Chief Marketing Officer at Landmark Ventures. Her experience here includes acting as a Partner and Communications Director while overseeing communication initiatives and special projects, showcasing her adaptability and capacity to manage multifaceted tasks in a fast-paced environment.
Jaina's early career in journalism as an editorial intern at the St. Louis Post-Dispatch and Gainesville Sun helped her develop strong communications skills, creativity, and storytelling ability—qualities that have consistently added value to her marketing endeavors across different industries.
Specialties and Skills
Jaina's specialties reflect her commitment to excellence and her diverse skill set. She is highly adept in:
- Marketing Plan Development: Crafting strategies that align with consumer needs and market trends.
- Brand Strategy: Developing strong, memorable brands that resonate with target audiences.
- Consulting for Start-Up Tech Companies: Leveraging her experience to guide emerging businesses in marketing and growth strategies.
- Venture Development: Collaborating with clients to foster new business opportunities and partnerships.
- Communications and Consumer Engagement: Building effective communication channels that facilitate customer loyalty and advocacy.
- Training, Recruiting, and Development: Mentoring upcoming professionals and fostering talent in the marketing field.
- Facilitating Cross-Industry Access & Introductions: Connecting professionals across fields to create synergistic opportunities.
In summary, Jaina Wald's extensive experience in marketing and communications combined with her robust educational background sets her apart as an industry leader. Her ability to develop and implement consumer-driven strategies makes her a valued asset to any organization, while her passion for fostering talent and growth speaks to her dedication to the field of marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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