Jaina Baumgartner

Jaina Baumgartner is the Founder and Principal Digital Strategist at Pixleration, a company she established to focus on enhancing customer experiences through digital strategies and marketing technology. She has been recognized as a 5x Sitecore Strategy MVP from 2019 to 2023, an Optimizely MVP in 2022, and a Coveo MVP from 2022 to 2023, highlighting her expertise in personalization and digital strategy.13

Professional Background

Baumgartner has extensive experience in both client and partner roles within the digital marketing landscape. On the client side, she managed a team of 30 professionals overseeing 15 websites for Allegis Group, the largest staffing and recruiting firm in the U.S..12 On the partner side, she held significant positions at multiple agencies, including Director of Presales and Strategy at Sitecore Platinum partners, where she was instrumental in product innovation and architecture.12

Education and Early Career

Jaina began her career as a QA intern and gradually progressed through various roles such as developer, team lead, manager, and director. She holds a Master's degree in Computer Science, which she pursued alongside her husband, with whom she co-founded Pixleration after initially brainstorming ideas during their studies.13

Personal Insights

In addition to her professional achievements, Baumgartner is passionate about mentoring others in the tech industry. She emphasizes the importance of continuous learning and listening to clients to develop effective solutions.3 She is also known for her personal interests, including pottery.3

Through Pixleration, Jaina aims to bridge gaps in marketing technology and create emotional connections between brands and their customers by leveraging her extensive knowledge of personalization strategies.12