Jaime Valverde Cohén

Jaime Valverde Cohén is currently the Director global de contenido, social media y retail marketing (Global Director of Content, Social Media, and Retail Marketing) at COSENTINO.1 He is an experienced professional with a strong background in digital strategy, web 2.0, and marketing management.

Professional Background

Prior to his current role at COSENTINO, Jaime held several notable positions:

1. Corporate Director of Social Media at MAPFRE, where he oversaw a team across 50 countries.2
2. Head of Social Media at Omnicom Media Group.3

Education

Jaime Valverde Cohén has a solid educational background in business and marketing:

• Licenciado (Bachelor's degree) in Economic Sciences from the University of Málaga3
• MBA from EOI (Escuela de Organización Industrial)3
• Master's degree in Marketing Management from ESADE4
• He has also studied at Northwestern University's Kellogg School of Management1

Expertise

Throughout his career, Jaime has developed expertise in various areas:

• Digital strategy
• Web 2.0 technologies
• Marketing management
• Social media strategy and implementation
• Content marketing
• Retail marketing

Jaime Valverde Cohén's diverse experience and educational background have positioned him as a leader in the field of digital marketing and social media strategy, particularly in the Spanish-speaking business world.