Jaime Schwarz

Jaime Schwarz is a multifaceted brand strategist and entrepreneur with a unique background. He is the founder of Pro4Bono consultancy and developed a discipline called Brand Therapy.12

Professional Background:

• Son of a clinical psychologist and fundraising activist
• Double major in psychology and philosophy from Colgate University
• Studied advertising in multiple cities including Chicago, San Francisco, Amsterdam, and London
• Spent 15 years in a creative career in NYC, winning multiple awards including Cannes, Clio, Webby, One Show, and BMA1

Brand Therapy Approach: Schwarz focuses on helping companies understand their brand by:

• Personifying brands and communicating directly with them
• Keeping companies on a purpose-driven path
• Utilizing a "Brand Pipeline" that emphasizes three key elements: Purpose, Product, and People2

Recent Work: He has worked with various purpose-driven companies and startups, including:

• GaneshSpace.com (a meditation company)
• Resilience (a social media performance project)
• SendThanksNow (a gratitude platform)2

Schwarz currently resides in Hastings on Hudson with his wife and two sons, continuing to develop innovative brand strategies.1