Jaime Barry

Jaime Rapaport Barry is the Founder and Principal of JRB Group, a strategy and branding agency specializing in helping organizations align and evolve during critical moments of change.1 She established JRB Consulting in April 2022 and has been leading the company for over two years.1

Professional Background

Prior to founding JRB Group, Jaime held several significant positions:

• Chief of Staff & Brand Strategy at UpStart (January 2020 - April 2022)
• Senior Director of Brand Strategy at UpStart Lab (July 2018 - January 2020)
• Senior Director of Marketing and Communications at UpStart Lab (August 2015 - July 2018)
• Communications Specialist at SEIU-UHW (October 2012 - August 2015)1

Education and Training

Jaime has a strong educational background:

• Master's degree in Public Policy from Harvard Kennedy School of Government (2010-2012)
• Bachelor of Arts in International Development Studies from UCLA (1999-2003)1

She has also received specialized training in mediation and negotiation from Harvard, polarity navigation from Andiron, and facilitation of courageous political conversations with Resetting the Table.1

Expertise and Skills

Jaime is known for her expertise in:

• Strategy development
• Branding
• Organizational culture
• Employee development
• Diversity, Equity, and Inclusion (DEI)
• Communications
• Mediation and facilitation across differences1

She brings a spirit of optimism and nuance to complex strategic decision-making processes.1

Current Work

At JRB Group, Jaime helps organizations clarify their aspirations and develop strategies to achieve them, focusing on strengthening strategy, culture, and storytelling.1 She is also active as a coach and trainer with Resetting the Table, supporting diverse groups including Hollywood directors and faith leaders.1